Joico Color Endure Shampoo

I’m ALL about trying to keep the crazy colors in my hair from fading right now. So anything that promises to keep color fresh is fair game and I’m willing to try. I’ve actually had the Joico Color Endure Violet shampoo and conditioner sitting in my “To Try/Test” cabinet for ages, sitting there unused, untested and therefore, unloved until now! Joico Color Endure Shampoo and Conditioner are kind of amazing and I’m so so glad I finally tried them!

Joico Color Endure Shampoo and Conditioner are kind of amazing and I’m so so glad I finally tried them!
The main thing that I love about Joico Color Endure Shampoo and Conditioner is that they are both Sulfate-Free, which is majorly important if colour your hair. Joico Color Endure Shampoo and Conditioner have a triple-threat multi-spectrum defense complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

What I think of Joico Color Endure Violet Shampoo and Conditioner 

Joico Color Endure Shampoo

Like most sulfate-free hair products, it doesn’t lather all that well, so you might feel the need to use more than you actually need to, so don’t! When I wash my hair, I concentrate the shampoo on my scalp and scrub there, letting the rest kind of trickle down my hair length. I don’t actually rub my whole head of hair is what I’m trying to say.

Joico Color Endure Shampoo/Conditioner leaves my hair feeling silky but not oily, and doesn’t strip the moisture out at all. I’ve been washing my hair every day since I’ve been Zumba-ing every day, and honestly, I don’t see a lot of color getting washed down the drain at all. This caring formula nourishes and preserves your hair, leaving locks that look amazing and full of luster.

It’s keeping the purple looking purple, and the indigo looking indigo so YAY! WINNER. The only thing that bugs me is that the bottles are kind of tricky to open when you got wet hands – what is up with that? Nothing can make you feel evolutionarily challenged as trying to open shampoo bottles in the shower. Well, maybe a defiant banana can. And yes, if I need to use teeth, I’ll use ‘em if I have to. Those pointy vampire incisors of mine come in handy sometimes I tell you.

Joico Color Endure Violet Conditioner stops oxidation which can make your hair yellow or brassy, rather, what you get is hair that looks like you have just stepped out of a luxury salon.

If you have blonde hair or gray hair and don’t color your hair, you can use the Joico color endure shampoo instead of the violet shampoo as it helps to combat dryness and loss of moisture, leaving the hair silky smooth and perfectly toned without any brassiness.

If you want to get the best result, you should leave the shampoo on for a couple of minutes before washing off.

You can find Joico products all over the place, so if you’re looking for a great colour-safe shampoo, check Joico Color Endure Shampoo and Conditioner out!
Do you color your hair? Honestly, who doesn’t these days, right? Do you use products that prevent color fading too?