Have you heard about The New Beauty Department At H&M? The fashion house has decided to dive into the world of makeup and beauty. The Beauty Department at H&M has it all- makeup, bodycare, fragrance, nail polish and even haircare. And the best part is that it’s all pretty affordable too.
The Beauty Department At H&M
H&M Smoky Nudes Eye Colour Palette $12.99
Cheaper than a lot of drugstore palettes, hey *cough*cough* L’oreal*cough 😛 Here’s the swatches, just click on the image to enlarge it:
They’re ok as far as eyeshadows go. Actually, they kind of remind me of Bobbi Brown eyeshadows in her palettes, not the singles. They feel soft, but are thin in texture and need to be built up a bit. But they do blend well. Makes for a nice easy day look, but you can get a nice evening, smoky eye look as well with that darker shade. That sparkly shade though has major fallout, so beware of that.
H&M True Matte Finishing Powder $12.99
A velvet matte texture that feels light, yet controls shine in the T-zone. There is some kick up from your brush since it’s a soft texture, but it looks pretty natural on the skin.
H&M Pure Radiance Powder Blush Apricot $12.99
Soft in texture as well-all the The Beauty Department at H&M products feel pretty soft when you swatch them. Looks matte in the swatch, but gives a lovely glow to the cheeks. This shade is pretty light in pigmentation. If you’re darker than NC20 in MAC, it probably won’t show up on you. It took quite a few layers to show up on my skin.
H&M Cream Lip Colour Candy Apple $12.99
Creamy is right! Lots of pigment, and has a gorgeous shine to it. And this colour is a WOWZA shade for sure, although not sure why it’s called Candy Apple? I think it’s too orange to be called that. I do think a lip liner is needed to keep it from traveling. I’m getting old so creamy lip products like this need help in staying put and not ending up on my chin. 😛 They have matte lipsticks as well, so I think I’ll pick one up to try some day.
Here’s what everything from The Beauty Department At H&M looks like on my face:
The Beauty Department At H&M products I’ve tried I would classify as really nice drugstore quality. But I think they’re better than a lot of drugstore makeup out there? I haven’t tried a lot of drugstore makeup lately though, so I guess I’m not a very good judge and shouldn’t say that. But drugstore makeup, especially eyeshadows and blushes rarely impress me. It’s not that I don’t like drugstore makeup, it’s just that up here in Canada, it’s SO GOSH DARN EXPENSIVE LATELY for meh products. And I’m sorry, I won’t pay more than $12.99 for anything drugstore, and I think a lot of beauty junkies are like me. H&M hit that price point right on the money, but their foundations do cost $14.99 so…. eh…getting a little pricey dicey there for me haha. H&M has LOADS of products-there’s eyeliners, concealers, glitter dust, brow stuffs, foundation, primers -it’s the full meal deal we’re talking about, not just some snake in the pantyhose makeup line. 😛 I’m pretty interested in checking out the shower gels and hair products. They’ve got a Beachy Keen Salt Water Cream for hair. A cream! Not a spray! I’m intrigued!
Here in Edmonton you can find The Beauty Department At H&M at West Edmonton Mall.
Have any of you tried anything from the line yet? What do you think? And what’s your opinion on drugstore makeup prices up here in Canada? Do you agree with me?