Benefit They’re Real Push-Up Liner Review-Yay? Or Nay?

Is it just me, or does there tend to be a lot more BUZZ generated about makeup products lately? Everything seems to be NEW! INNOVATIVE!! BEST THING EVER!!! IF YOU DON’T GET IT YOU’LL BE MISSING OUT!!!!

I’m gonna tell you that you can safely SKIP on Benefit They’re Real Push-Up Liner.

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Benefit They’re Real Push-Up Liner

Benefit They’re Real! Push-Up Liner($29) is supposed to be the first fool-proof and budge-proof gel liner in a pen. I mean, the idea is pretty cool, right? GEL liner in a pen! No pot of liner, no brush needed, just this.

 Benefit They're Real Push-Up Liner.jpg

Benefit They’re Real Push-Up Liner

The packaging is pretty darn cute. When you open it up, there’s this orange plug on the end of the liner tip. If you DO decide to waste your money and get it, keep that tip. It’ll help keep the liner from drying out.

 Benefit They're Real Push-Up Liner.jpg

Benefit They’re Real Push-Up Liner

So, to get the liner out from Benefit They’re Real! Push-Up Liner, you twist the bottom and the gel liner gets released onto the tip. Be careful, too much twisting and you’ll get this big glob of gel liner on the applicator. No good. One twist at a time I say.

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Benefit They’re Real Push-Up Liner-see the glob of gel liner there?

The applicator is pretty cool too. It’s a soft AccuFlex tip(it’s rubbery-but probably silicone? Not sure about that) that’s angled, much like an angled eyeliner or eyebrow brush. Its really flexible, so it’s really easy to get the rubbery tip close to your lash line.

My problem isn’t so much with the fancy rubbery tip on Benefit They’re Real Push-Up Liner, but the gel liner formula itself. See if you can see what I mean from these swatchy lines on my arm below.

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Benefit They’re Real Push-Up Liner-see the glob of gel liner there on the first line?

It’s a dry gel-liner. Too dry for my taste. And because it’s dry, it’s hard to get an even, smooth line. There’s just not enough slip and it kind of skips. photo BenefitTheyRealPush-UpLinerPicMonkeyCollage.jpg

It took me about 25 freakin’ minutes to get this look. MESSY minutes too. I had liner all over my hands because of big globs on the tip, and under my eyes too because if you use too much of the liner, it’ll flake off onto your face. So much fiddling around to get even, precise edges I can’t tell ya. And that’s kind of the whole point when you wear a cat eye, no? You want precision. If you try and go back to fix uneven lines and apply more liner, let’s just say the gel liner doesn’t build up well. Again, the flaking off happens. And don’t even think about using a Q-tip dipped in makeup remover to try and fix mistakes because SMEAR CITY. You can’t. This is the best I could get my liner to look. You can see that the edges aren’t very straight, and the flick part just isn’t precise at all.

 Benefit They're Real Push-Up Linerjpg

Benefit They’re Real Push-Up Liner

When I first got Benefit They’re Real Push-Up Liner, I used it to do a simple line on my top lashes and I liked it. I even said so on Instagram. It’s great to tightline upper lashes too, because once the formula sets it doesn’t budge. It’s a great eyeliner for simple looks, but anything beyond that? Fuggedaboutit. I have hooded eyes, so if I want to wear a cat-eyeliner look, I need to go BIG so that you can see it. And I’m sorry, but Benefit They’re Real Push-Up Liner is not good for that. Little tiny flicks are useless for me because you won’t see them. I can get the big look I need with a brush and pot o’liner in about 5 minutes with less mess, less mistakes, and WAY less swearing. 😀

Thanks to the lovely Janine Falcon at BEAUTYGEEKS for letting me try Benefit They’re Real Push-Up Liner though! It was quite the experience that’s for sure!

Whaddaya’ think? Will you still try it out? I mean, why not I say. Sephora has such a great return policy so if you do want to experience some eyeliner frustration, go right ahead! 😀


  • Hey Tracy, thanks so much for the review! I JUST laid my hands on one, and I still have high hopes for it! I’ll have to see how it works for me though. So sorry it’s not all that for you!

  • I’m so over the advance promotions from this eyeliner and UD Perversion Mascara. They start promoting so early it’s like a new movie is being released. It honestly puts me off. That and the SA at Ulta today wearing a “They’re Real” t-shirt with cut-off sleeves and a mini skirt. She did massively winged eyeliner, huge lashes, and it was a hot mess. Way cheap looking. Not nearly is put together as your look. It was obvious she didn’t spend 25 messy minutes on hers 😉

    Okay. I sound like a total hater right now. But I have no tolerance for sloppy cheap women!

    • “I have no tolerance for sloppy cheap women!” – THAT should be on a mug, lol!

      • HAHAHAHA I’ll start making them along with my blush t-shirts!

      • XD Slogans must be my thing lately. Another one I dished was, “I shell out for shiny things,” when talking about gold packaging. #ItHurtsCauseItsTrue #BBloggerTshirtBiz

    • LOL HAHAHAHAHAHA I love it! I’d pay real money to see that SA!!
      Yeah, the only way to get it to look neat is with another brush. WHAT’S THE FREAKIN’ point then?

  • lol Tracy, tell us how you REALLY feel! But seriously, thank you for being so honest in your review. I’ve been suspecting that I might have trouble with the squeeze-out method anyway, so I’m probably going to skip this one. I’ve got more liquid/creme liner than I know what to do with anyway 🙂

    • :D:D You’re welcome! You know I can’t tell the truth. It’s impossible! These gadgety things NEVER work well imo. It’s not worth all the effort and time!

  • I second Nicci that I really appreciate your honesty in reviewing new, hyped-up products, Trakee. This freakin’ Benefit liner is like everywhere, with women peeing their pants for being able to buy it before the release date. ‘Can you please take my money? Take my money now!!!’. I’m sorry, I like make-up, but it’s still just MAKE-UP. Never cared about release dates of anything – uhm, well, but I kinda check when new seasons of True Blood come out on DVD 😛

    Anyway… you look fabulous with that bold cat flick eyeliner. Makes me want to whip out my pot of gel eyeliner too.

    Oh, and the extra super duper popular They’re Real Mascara? Forget about it. Good thing it came free in a Sephora birthday gift, so I didn’t have to waste my money on it.

    • HAHAHA I love it. It’s true though! Why is EVERYTHING such a must have lately? It’s really turning me off frankly. I hate being told I NEED something to be cool. The punk in me says NO NO NO right away,
      WHIP OUT THE POT BABY!! Let’s all whip ’em out in liner DEFIANCE and be rebels!

  • i’m so glad at least one person has an opposite opinion on this. i didn’t htink this was /that/ innovative. i’m pretty adept w/ gel and pencil and am getting more so with liquid so it was like i was crying everytime i had to line my eyes.
    and i love @disqus_2lh2BluLEl:disqus’s line below “women peeing their pants for being able to buy it before the release date”. i actually like waiting till a lot of ppl have reviewed something before i get it. it’s not like its going to run out you know?

    • :D:D Right? This thing makes you feel like a liner newbie! And no matter how many times I tried, I never really got better or faster at it. PFFFT.
      I agree! The older I get, the more I wait now. I can’t stand all the BS GET IT NOW GET IT NOW crap. Makes me not want it at all frankly!

  • Thank you so much for the honest review! I was undecided about trying this or not and kept seeing nothing but rave reviews so I’m happy I can skip it haha

  • Great review Tracy! I feel like there is this super big hype around this but somehow I wasn’t too convinced. I definitely think there is a learning curve with this what kinda defeats the point of being ‘foolproof’. I do have to say that it looks like an amazing intense black!

    • Thanks Teri!! Yup, a SEVERE learning curve. Like a CIRCLE hahahaha. I agree, I do like the blackness of it!

  • This review is awesome. I really enjoyed the honesty, especially the mention of swearing! I do not wish to swear during makeup application, unless to say “HOT DAMN! That was easy!” I agree with you, @abeautifulzen:disqus, @disqus_2lh2BluLEl:disqus and @10amBeauty:disqus about the craziness of pre-release hype. The last time I got caught up it was for Naked 3 and I bought it IMMEDIATELY. I love both Naked 1 and 2 and think of them as total staples, so I figured I’d love Naked 3, too. WRONG! I ended up in love with only 3 of the shadows and feeling very disappointed with the others. I returned mine. It just didn’t seem up to snuff with UD’s typically incredible quality, especially in the eyeshadow realm. Though I’m not sure waiting for swatches/reviews would have worked well for N3 since I believe I’m the only living soul who wasn’t head over heels for it! I have to admit, I was REALLY tempted by Sephora’s “buy it before everyone else!” email about the They’re Real liner, but something told me to stop and whoa. I’m so glad I did! I wasn’t a fan of the They’re Real mascara so a little voice told me to wait n’ see on this one, too.

    Can I just say how stunning you look with a dramatic cat eye?! My lord, Tracy! You are such a beautiful creature!

    • Thanks babe! I gotta tells the truth. Maybe I’m just not as adept and coordinated like young ‘uns, but it’s just SO HARD to get this to look good.
      Awww, thanks! I’m going to have to wear it more often then! xoxo and actually I like it the more I wear one. I’m too tired to bend lately HAHA.

  • You look great wearing this liner so you’re kind of misleading us! LOL
    I think the concept itself is kind of gimmicky. I find many wp pencil liners with wet formula (Milani and Prestige ones to name a few) act like gel liner in pencil forms. They even shrink down if you’re not careful with caps.
    This review is extremely helpful cause I was curious about this (can’t deal with eyeliner in pots;;). My evil eye for Benefit is getting bigger. ;0

    • Thanks Lena! Hahaha, I know, but you see it was my mission after 15 minutes to get that STUPID LINER TO LOOK GOOD. It was either ME or the liner and I wanted to WIN hahahahaha!!!!
      Yeah my evil eye has ALWAYS been big with Benefit. I don’t get them. They’re stuff is just so gimmicky all the time. Maybe less gimmick would actually make their stuff GOOD.

  • Liz

    Benefit lost me a while ago – the final nail in the coffin was when I parted with the blushes – and the marketing for this liner is weird and out of date, not sexy or badass. This wonky liner sounds too finicky and I’ll stick with trying to draw wobbly lines around my eyes with the products and tools I already have. *shrug*

    • Me too, I’ve never been a huge Benefit Fan. I HATED Coralista, and every time someone says how much they love it? I DON’T GET IT. I don’t get a lot of their products truth be told and find them really expensive for what they are. The only things from them I truly like is the Creaseless Cream eyeshadows and the cheek stains.

      • Liz

        I was one of those people who liked Coralista but no more bulky cardboard packaging and ridiculous pricing! I still like the cream shadows too but dislike the redesigned jars.

  • I’ve been seeing all the hype around this liner and I just don’t get it. Every time I watch someone demo it on YouTube it looks like such a PAIN to apply! Personally, I don’t even like gel liners to begin with—I would much rather use felt tip / liquid / pencil (so pretty much anything OTHER than gel haha), but this looks too gimmicky on top of that. Thank you for the detailer review 🙂

    • You are welcome!
      Yeah, it’s so gimmicky and a pain imo. Took SO long to make it look good, so I guess it’s possible? But who has time for 30 minutes JUST to do liner every day? Not this chick.

      • Yeah, screw that! Even if there was time to do that, who has the patience?

  • Tasha

    Well that just sucks! LOL! I watched a few reviews on Youtube and a few of the big beauty Youtubers loved it and they applied it so well in just a couple of minutes 🙁 They all make it look so easy though eh? LOL! Nice to know it’s not worth the hype. Disappointing for sure, was gonna pick some up. Not anymore.

    • Yeah, maybe theirs wasn’t as dry as mine? I don’t know. I couldn’t get it too look even no matter what I tried. And I tried a FEW times hahaha.

  • Poop! Thanks for the heads up! Benefit has been a big fail for me for awhile now. The only I like from them now is their cream shadows.

    • 😀 Me too. That’s about all i like, although I haven’t used them for awhile now…I should see if they still last on my lids!

  • Hm…sounds interesting and like it may work for some but yeah, I’ll pass. The sound of the formula though does remind me a bit of MUFE’s Aqua Black potted cream liner–it’s my HG cream liner. If you apply too much or get it on your lashes, it does tend to flake off but once it sets, it SETS! I had never found a liner that could do that before and it was a godsend for my tiny, oily lids

    • Yeah it’s kind of the same formula you are right. This one isn’t oil-free though, so if us oily-lidded gals NEEED a primer before using it otherwise it won’t stay like that MUFE one. 🙁

  • Damn. And I was so looking forward to picking mine up next week in Belgium :-S It’s waiting for me at my parents’ house.

  • Ah, sorry this was a disappointment! Sounds super frustrating to use. I’ve heard such mixed reviews of this- guess I’ll have to test it for myself and find out. Thanks for the review! xo

  • Lisa Adams

    Thanks for saving me some money. I was at Sephora when the rep was training everyone on how to use the pen andit appeared to look like a lot of instruction to get the technique right. I Think you look great. I can’t do a cat eye to save my soul! When yu said it skipped that was a deal breaker for me. My skin is thin on my lids so a dry pen would skip like crazy. I’ll save that money for blush!

    • Blush rules! haha! You are welcome, and thank you!
      Yeah it skips. If it didn’t do that? I’d really like it!

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  • Thanks for the honest review Tracy. I’ll be keeping this in mind if I want to try their new liner.

  • Great review! I think it covers a lot of what the liner doesn’t do well. I’m still giving this a couple more chances, because there are some pros to the thing. 🙂 That cat eye look is stunning on you, Tracy!

    • Sure, it does stay put. I wish it wasn’t such a dry formula and didn’t skip because it is a good idea and I kind of like the tip.
      Thanks Geekz! But, I can do that with a pot and brush so much quicker.

  • Shelley N

    I really like your blog. You tell it like it is. So many of the beauty bloggers are so busy keeping clients that they sugar coat things. We all know that we love some products, think some products are okay and are not crazy about others and I may love something that you may hate. It is all personal taste and preference. Thanks for the honest review.

    • Thanks! I appreciate that! I’m not here to impress brands, I want to tell exactly what I think. I know a lot of bloggers are scared to do negative reviews because the brands might get angry, but I don’t care haha. And exactly, we are all different! Some people really like this thing. I don’t!

  • Lily

    I was very curious about this, but I guess I’ll give it a miss. We have NO RETURNS policy here! I’ll just stick to my brush and pot 🙂

    • You guys too, hey? Only Sephora here has a return policy. Department stores and drugstores won’t take makeup back either.

  • what a sad, sad shame!!!! I am always looking for a better/new gel liner, and this would have been something I would have definitely wasted my money on.

    • Yeah, I think it’s horrible. But some people do like it and can get it to work fine! I think if you want to try it still, go ahead! You can always return it.

  • Gaelle

    Maybelline did one like this before Benefit and it was the exact same mess! I have no interest in this, and nor do I have any interest in most Benefit products to be honest. No returns for cosmetics in the UK so I hope people don’t fall for it!

    • I don’t remember that Maybelline one actually! Hmmm, maybe it didn’t come here?
      Yeah, I’m not a fan of Benefit either as everyone knows LOL. Which is probably why I’m not on their PR list HAHA. And I probably never will be now LOL!!

      • No, the Maybelline pen didn’t launch here, and there are no plans for it to launch here either, according to the PR. Seems more problematic than this one — the nib is just a soft little funnel. The Benefit one seems a little more rigid, offers a little more control and precision.

        As more and more Benefit reviews come in, they continue to range from frustration to glee. It’s really down to technique and learning curves. Sounds like you’re a pro with a pot of gel and a brush, T. Me, I’m a pencil girl! But I’ma keep playing with this because I can. For anyone else, I’m with you: definitely buy from a place that’ll let you return the pen if it doesn’t work for you.


  • You are the bestest, Tracy. Thanks for being so thorough! This just sounds fiddly, and since I am pretty good with liquid liners, there’s no reason for me to go backward, you know? I don’t understand the hype with this thing…so weird!

  • Toya

    I just swatched this at Shoppers on the weekend and I wasn’t a fan of how it worked at all, so I’m unsurprised that you kind of hate it, Tracy! I don’t get the hype around it either – I think Benefit just marketed the shit outta it and some people fell for it. The end.

    • Agree! I don’t get it. Does that mean we’re getting more gullible? I sure hope not…

  • Yay…you just saved me money haha!

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  • Susan

    It all goes to show YMMV. I have it and love it. I have had trouble with getting the right amount of creme or gel liner on the brush and I would end up with liner on my lashes. Pencils have to be really thin for me to work them close enough to my lashes so that I don’t have liner on my upper lid since I have hooded lids. I have a big problem with liners, no matter what they claim, not staying. This one stays. It stays to the point that it can be hard to remove unless you have an oil remover. I didn’t keep the little plug, its too hard to get back in without getting liner all over your hands but I haven’t found I need it. I don’t do dramatic liner looks, I just want something to push into the lashes to make them look fuller and define my eyes that will last all day no matter how hot and humid and stay put through watering eyes. This is perfect for that.

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  • Thanks! It’s worth the experience in a way haha. The brush is neat actually and it does a good job of just a simple line.

  • whoah 25 minutes? but i still wanna try this for the sake of trying! heehee. Thanks for the review. xx

  • It’s SO BAD. All I can say, is that most of them have to be lying LOL!