Avon is on a mission to empower young women to speak out against bullying and domestic violence through their new Avon Start Something bracelet campaign.
Avon Canada will donate 100% of the net proceeds from each Start Something bracelet to the Canadian Women’s Foundation and Big Brothers Big Sisters of Canada, The proceeds will fund anti-bullying and girls’ mentoring and empowerment programs across the country.
Doubling as a 1 GB USB key, the Start Something bracelet will also help spread Avon’s message in classrooms and on campuses, where the abuse and bullying of young women has become increasingly prevalent. 100% of the net proceeds from the sale of each bracelet will go to benefit the Canadian Women’s Foundation and Big Sisters mentoring programs across Canada.
The facts are astounding,” says Roberta Lacey, Director of Communications & Events, Avon Canada. “Domestic violence will affect nearly one in three women worldwide. Our hope is that the Start Something campaign will create awareness and build confidence in young women to rally for change.”
Each Avon Start Something Bracelet ($9.00 CDN) has a 1GB USB key. The slate blue silicone strap is debossed with the word “start” in multiple languages.
The Avon Start Something Rhinestone Bracelet ($20 CDN) is also a slate blue silicone strap, but has rhinestone accents with a retractable 1 GB USB key.
Avon Canada will kick-start the Start Something campaign by donating $200,000 to the Canadian Women’s Foundation and Big Brothers Big Sisters of Canada.
Avon Canada’s contribution will also support the launch of the Avon Safe & Sound program at the Canadian Women’s Foundation. It will help female victims of domestic violence recover and regain their confidence after abuse. Over the next three years, this new program will also strive to prevent future incidences of domestic violence by educating women and girls about safe and healthy relationships.
For additional details and to find out how you can start something in your community, visit www.avon.ca/start.
So help end domestic violence and bullying! Get involved! Start something!