BCBGMAXAZRIAGROUP and Elizabeth Arden announce the launch of their new fragrance, BCBGMAXAZRIA bon genre. It’s the third and final fragrance in the BCBGMAXAZRIA Fragrance Collection.
BCBGMAXAZRIA bon genre, is a seductive scent with an alluring air of mystery and a kick of attitude for today’s confident, sophisticated woman. And I think it’s a perfect scent for fall!
“I set out to create fragrances that would have meaning for the many facets of the BCBGMAXAZRIA woman,” said Lubov Azria, BCBGMAXAZRIAGROUP’s Chief Creative Officer. “As the third and final piece of the Fragrance Collection, BCBGMAXAZRIA bon genre is an exploration of her darker more mysterious side and brings an effortlessly cool sensibility – with attitude – to the collection.”
BCBGMAXAZRIA bon genre has bold notes of Lychee, Red Berries, Bergamot and Black Pepper ORPUR.
TOP NOTES: Lychee, red berries, bergamot, black pepper ORPUR
MID NOTES: Jasmine noir, tuberose, tiger lily, cardamom
BASE NOTES: Australian sandalwood, golden amber, black vanilla, patchouli
When I first spray BCBGMAXAZRIA bon genre, the berries are quite strong, but quickly get softer and subside as the fragrance becomes warmer and creamier with a touch of floral. It becomes sweeter as the jasmine and tuberose start to peak through, but the sweet florals get just a hint of spice from the cardamon and patchouli. As time goes on, the amber and vanilla really make the fragrance warm and lovely on the skin. BCBGMAXAZRIA bon genre takes you on a walk on a lazy warm fall day in the late afternoon. You can feel the warmth of the sun on your cheeks, which feels like summer sweetly saying goodbye…
The purple fragrance bottle mirrors the shape of the signature BCBGMAXAZRIA fragrance collection style, designed to resemble hourglass curves with the brand’s iconic butterfly logo transformed into a blooming flower on the cap. It’s really quite lovely, and the purple colour is perfect for this time of year.
BCBGMAXAZRIA bon genre will be available at Sephora September 2013(that’s now!), with the Eau de Parfum 50 ml retailing for $64.00 and the Eau de Parfum 100 ml for $86.00.
Do you switch up your fragrance for autumn? What’s your favourite fall fragrance?
*product sent by PR for review, warm sunny fall days are dreams of mine!